Commission Junction's Pay Per Call

Pay per call is Commission Junction’s new affiliate marketing program. Based on the same principle as pay per click advertising, PayperCall is a new option for earning a residual commission through CJ. Compared to pay per click marketing, however, calls convert far better than clicks.

The Pay Per Call System

The Pay Per Call system is a virtual PBX hosted phone operation used to track, record, forward and account for every call, and captures all caller details – caller info, date and time, calling number etc. Calls can be automatically forwarded as MP3 files to the advertiser or the call generator. Data Portal where potential prospects are qualified by call center agents before being passed along to any advertisers.

What is Pay Per Call?

Pay-per-call (PPCall) is a concept similar to pay-per-click advertising (PPC), which is the dominant form of online advertising. In pay-per-call, however, the advertiser receives a phone call.

A majority of current pay per call provider use web forms to generate phone calls.On these web based only platforms, merchants define their relevant keyterms, choose their desired categories and decide upon the geographic area where they'd like their ad to appear (local, regional or national). From there, they create their ad, containing their company name, address, a short description and a trackable toll-free telephone number which redirects to the advertiser's actual phone number.[1]

Given the high rate of reported click fraud, Pay-per-call services is believed to be a better solution to connect potential customers to advertisers.